Direct Mail - 10 Ways to Cut Cost and Increase Revenue
Creating a marketing budget usually requires compromises on which areas to focus. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social media and the Internet offer new marketing avenues, but traditional methods still reign supreme for most businesses.
In a time when businesses consistently cut their direct mail company budgets, studies show they may be making a big mistake. Marketing professionals perceive direct mail campaigns as dated and less successful than in the past.
After reading this 9 page guide, you'll be able to:
- Understand the essential elements of a Direct Marketing Campaign
- Create mail on cost effective materials
- Implement a slow and steady increase in customer base