Direct Mail - 10 Ways to Cut Cost and Increase Revenue

10WaysEbookGraphic resized 600Creating a marketing budget usually requires compromises on which areas to focus. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social media and the Internet offer new marketing avenues, but traditional methods still reign supreme for most businesses.

In a time when businesses consistently cut their direct mail company budgets, studies show they may be making a big mistake. Marketing professionals perceive direct mail campaigns as dated and less successful than in the past.

After reading this 9 page guide, you'll be able to:

  • Understand the essential elements of a Direct Marketing Campaign
  • Create mail on cost effective materials
  • Implement a slow and steady increase in customer base