Done right, direct mail can be a very cost effective way to reach targeted prospects and customers. Return on investment typically exceeds most other forms of advertising. However, inefficient list targeting and poor mail piece design can cost your customers money.

Learn how to:

• Maximize your customer's return on investment in direct marketing.
• Benefits of Data Hygeine for your customer.
• Learn the ins and outs of mail piece design.
• How to avoid the pitfalls that can cost you money.

This is the real deal. Get the book and share it with your staff. Be informed!