The Daily Word - WordTech Blog

Start Thinking About The Holidays!

Posted by Brenda Morgan on Tue, Oct 30, 2018 @ 14:10 PM

It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.

Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines: 
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Topics: holiday, priority, direct mail philadelphia, variable data, direct mail services, direct mail service, USPS

The Most Affordable Way to Send Direct Mail

Posted by Brenda Morgan on Fri, May 4, 2018 @ 10:05 AM

The Most Affordable Way to Send Direct Mail

Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.

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Topics: EDDM, mailing list, direct mail vendor, USPS

USPS® Announces Mailing Services Rate Changes for January 2018

Posted by Brenda Morgan on Thu, Jan 4, 2018 @ 09:01 AM

The U.S. Postal Service announced rate changes to its Shipping Services and Mailing Services products that will go into effect on January 21, 2018.

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Topics: price change, USPS

USPS Hints at January 2018 Price Hikes

Posted by Brenda Morgan on Wed, Sep 27, 2017 @ 13:09 PM

The U.S. Postal Service is planning to raise virtually all rates a bit in January, apparently including a one-cent hike of the Forever Stamp, to 50 cents. And it’s also hoping it will soon get the power to implement larger rate hikes.

The USPS will raise rates for both market-dominant mail (such as First Class and Marketing Mail) and competitive mail (such as Priority Mail) on Jan. 21, 2018, postal officials told mailing-industry representatives this week.

The average rate increases for market-dominant classes are limited by an inflation-based cap, currently close to 2%. A postal official indicated that rates would rise from 1% to 3% for most market-dominant products, according to attendees at a meeting of the Mailers Technical Advisory Committee.

Postal officials didn’t spell out what any of the new rates would be. But a statement that the increase for letter mail would be about 2% almost certainly means that the price of the popular Forever Stamp for First Class letters will rise from 49 cents to 50 cents (a 2.04% hike).

The new rates for flat Marketing Mail and Periodicals would provide greater incentives to create efficient mailings, which is good news for catalogs and magazines that are co-mailed, as well as for printers that provide co-mail services. But it means higher-than-average rates for small publishers that don’t take advantage of such mail-consolidation programs.

The USPS is most likely to file the new rates with the Postal Regulatory Commission in October. As long as the PRC determines that the USPS proposal meets certain standards, such as not violating the price caps, the new rates will take effect without modification.

Next month, the PRC is slated to announce the results of its 10th anniversary review of the law that created the price cap. If it determines that the law’s system for regulating market-dominant rates is not meeting the law’s objectives, the PRC can modify or replace the system.

Postal officials argue that, because the system fails to meet the objective “to assure adequate revenues . . . to maintain financial stability,” the PRC should loosen or eliminate the price cap. But a significant PRC overhaul of the rate-making rules would probably lead to legal challenges that could delay implementation of any changes.

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Topics: Direct Mail, postage rate increase, price increase, USPS

January 2017 USPS Price Changes

Posted by Brenda Morgan on Tue, Feb 7, 2017 @ 13:02 PM

At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January 22, 2017, and involves both Competitive and Market Dominant mail classes. Both primary competitors of the USPS, UPS and FedEx, will also increase their rates in late December 2016 and early January 2017, respectively.

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Topics: USPS, Direct Mail, postage increase, direct mail philadelphia

Direct Mail Done Right

Posted by Brenda Morgan on Wed, Jan 25, 2017 @ 14:01 PM

In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value:

No matter what someone’s demographic—age, income, sex, ethnicity—or use of the Internet and electronics, he has mail.
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Topics: USPS, Nonprofit, direct mail marketing, postage increase

2017 USPS Holiday Closures

Posted by Brenda Morgan on Wed, Dec 14, 2016 @ 14:12 PM

Here is a list of the 2017 USPS holiday closure dates.  Post offices will be closed and there will be no mail delivery on these dates.

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Topics: USPS, marketing, Direct Mail, direct mail company, direct mail philadelphia

USPS Announces Proposed Price Changes for 2017

Posted by Brenda Morgan on Mon, Oct 24, 2016 @ 10:10 AM

The Postal Service has announced price changes to take effect next year, after the end of the holiday season.

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Topics: USPS, price increase, direct mail company, direct mail philadelphia

Direct Mail 2.0 - Better Marketing. Simplified.

Posted by Brenda Morgan on Tue, Oct 18, 2016 @ 10:10 AM

With the introduction of Direct Mail 2.0®, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0®, here’s what you get:

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Topics: USPS, Direct Mail, direct mail vendor, direct mail philadelphia, direct mail 2.0

Postal Service Announces 2017 Mailing Services Prices

Posted by Brenda Morgan on Thu, Oct 13, 2016 @ 11:10 AM

Single Price for Commercial Letters up to 3.5 ounces, Adjusts FSS Pricing; Allows Extra Weight for Standard Flats

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Topics: postage, price increase, postage rate increase, USPS