The Daily Word - WordTech Blog

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

Posted by Brenda Morgan on Tue, Mar 31, 2015 @ 10:03 AM
When you work in direct mail, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?” 

It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by web technologies in many ways. Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses!) from prospects.

Rest assured that direct mail isn’t going anywhere anytime soon. To prove it, here are four reasons why you should use direct mail in place of email to get the best results.

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Topics: Direct Mail, direct mail marketing, target audience

Stop Wasting Postage - The Merge/Purge Process

Posted by Brenda Morgan on Fri, Feb 6, 2015 @ 14:02 PM

If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed.  We will define for you exactly what merge-purge is and why it should be important to you.

Merge-purge is a five-step process that creates the best possible list of names for your mailing by filtering out unwanted and duplicate entries — keeping you and your clients from pinching potential profits with wasted postage.

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Topics: Direct Mail, target audience, direct mail company, Nonprofit

How to knock it out of the park on your next direct mail campaign

Posted by Keith Burns on Mon, Jul 16, 2012 @ 12:07 PM
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Topics: Direct Mail, target audience, lead generation