The Daily Word - WordTech Blog

8 Quick Tips for Postcard Marketing

Posted by Brenda Morgan on Tue, Aug 2, 2016 @ 13:08 PM

Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website.

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Topics: Direct Mail, postcards, direct mail philadelphia

Deadlines for 2016 Holiday Mail

Posted by Brenda Morgan on Mon, Nov 9, 2015 @ 10:11 AM

Bulk mailers, be sure to check your holiday mailing deadlines. The Postal Service is expecting an especially busy Christmas season. Some 15 billion pieces of mail, including more than 500 million packages, will flow through the U.S. Mail system this year, a 10.5% increase over 2014, according to USPS estimates released today. Some 30,000 additional workers will be added to handle the load.

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Topics: Direct Mail, USPS, postcards, direct mail philadelphia

Using Direct Mail Postcards to Advertise Your Business

Posted by Brenda Morgan on Tue, Jul 21, 2015 @ 10:07 AM

Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can be incredibly versatile; giving you the ability to announce a sale or new product, give support to your current customers and the most important- gain new customers.

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Topics: Direct Mail, postcards, direct mail philadelphia

5 Reasons To Use Postcards

Posted by Brenda Morgan on Thu, Jul 2, 2015 @ 14:07 PM

While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways to counteract this expense. One of the most successful is to use a postcard.

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Topics: Direct Mail, direct mail campaign, postcards

The Value of Direct Mail

Posted by Brenda Morgan on Tue, May 19, 2015 @ 10:05 AM

Direct Mail can often get pushed aside by marketers who are looking for the latest channel to engage consumers. But direct mail shouldn’t be forgotten, it remains one of the strongest channels in your marketing communications mix.

Our friends at USPS have carried out various studies to help promote the value of direct mail. We’ve used some of their data and other gems we’ve found to put together this blog, all about the value of direct mail.

It’s the truth, people prefer reading print over digital media. Print enables consumers to really engage with what they are reading and receiving mail in the post it makes them feel more valued. These days, with the online world being such a fundamental part of everyday life, people’s inboxes are often full to the brim. So it’s no wonder your marketing message can get lost in the digital atmosphere.

By using Direct Mail and combining it with other marketing channels, it can add that personal touch that is hard to achieve from digital platforms.In fact, 57% that receive an offer by mail will perceive it as more worthwhile than if the same offer was sent to them via email.

Mail will translate your brand into the physical world, creating a strong emotional response as well as a rational one. People place more value on things they can touch. Tangible objects are proven stimulate more of a response rather than just a visual experience. 24% of participants valued something more highly when they were given to opportunity to see and touch it, compared to only seeing it.

At Wordtech we love direct mail and we are passionate about making it work for you. We know as well as you that you can’t just select one channel to communicate with your customers but direct mail is a good start and can work wonders when combined with the right channels. We hope this has given a little insight into how valuable direct mail can be and how we can help.


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Topics: Direct Mail, postcards, printing

The Top 10 Advantages of Using Postcards

Posted by Brenda Morgan on Tue, Apr 28, 2015 @ 11:04 AM

Now, you may be asking, "Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?"

Please don't stop advertising in the paper, if that has worked for you in the past. But if you're like that business owner described at the beginning of this article, you don't have a lot of money to spend on advertising experiments. With this thought in mind, let's look at the
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Topics: Direct Mail, direct mail campaign, postcards

Thinking Outside The Box With Your Direct Mail

Posted by Brenda Morgan on Fri, Apr 24, 2015 @ 10:04 AM

One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as you want to be. There are so many options available to you across the design, copy, and composition, that you have a great opportunity to make the most of what direct mail has to offer.

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Topics: Direct Mail, direct mail company, postcards

Postcards With A Punch

Posted by Brenda Morgan on Thu, Mar 12, 2015 @ 11:03 AM
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Topics: Direct Mail, lead generation, direct mail service, postcards