The Daily Word - WordTech Blog

Postal Service Announces 2017 Mailing Services Prices

Posted by Brenda Morgan on Thu, Oct 13, 2016 @ 11:10 AM

Single Price for Commercial Letters up to 3.5 ounces, Adjusts FSS Pricing; Allows Extra Weight for Standard Flats

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Topics: postage, price increase, postage rate increase, USPS

PRC Denies Competitive Status to First Class Parcels

Posted by Brenda Morgan on Fri, Aug 28, 2015 @ 11:08 AM
The U.S. Postal Service's request to move First Class Mai l Parcels from the market dominant to the competitive product list was denied yesterday by the Postal Regulatory Commission. The Postal Service had maintained that the product competed in the 2- to 3-day air and ground parcels markets, in which it held market shares of less than 8% each. It further argued that the small business owners that most use the services would not be able to afford market dominant price increases and that it would lose share to competitors.
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Topics: direct mail services, USPS, mail, postage

A Postage Rate Decrease?

Posted by Brenda Morgan on Thu, Aug 13, 2015 @ 12:08 PM

Could it be true?  A postal decrease?

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Topics: Direct Mail, USPS, postage, direct mail philadelphia

USPS Delays Price Increase

Posted by Brenda Morgan on Mon, Mar 30, 2015 @ 10:03 AM

E-commerce marketers and direct mailers won't be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to postpone the raises because implementing "piecemeal" rate changes would be unfair to customers, reads the statement requested by Target Marketing on Friday and emailed by Dave Partenheimer , USPS media relations manager.
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Topics: Direct Mail, USPS, direct mail marketing, postage

2015 USPS Promotion Calendar

Posted by Brenda Morgan on Tue, Mar 24, 2015 @ 09:03 AM

If you've never used a USPS promotion, now might be the time to check it out!  Two are approved with several more under review. We know the rules are confusing, and we can help you sort through them.  Here are the links to the official promotions.  Take a look and see if there is a program that will fit your needs.  Registration is due soon!

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Topics: Direct Mail, postage, USPS

Fascinating Direct Mail Facts

Posted by Brenda Morgan on Mon, Mar 9, 2015 @ 14:03 PM

Direct Mail Is Alive and Well!

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Topics: Direct Mail, lead generation, mail, postage

Get Noticed with Direct Mail

Posted by Brenda Morgan on Sun, Mar 8, 2015 @ 20:03 PM

The first thing that your direct mail needs to do is to get noticed in the mailbox. This can be a real challenge. Direct mail is a very effective tool when done correctly. Direct mail is not effective if recipients do not read it. You need to send mail to the people who will want it, so there is your list. You then need to design an appealing piece and you need to provide them with a good offer. So assuming that you are mailing to the right people, you now need a design to get noticed.

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Topics: Direct Mail, mail, postage, Nonprofit

Putting Your Direct Mail To The Test

Posted by Brenda Morgan on Fri, Mar 6, 2015 @ 10:03 AM
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Topics: Direct Mail, postage, USPS

A Resurgence in Direct Mail

Posted by Brenda Morgan on Wed, Mar 4, 2015 @ 09:03 AM

The reports that print media and direct mail marketing are dead, well, those reports are greatly exaggerated. In fact, the data suggests quite the opposite – there is in fact a resurgence in direct mail.

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Topics: Direct Mail, marketing, postage

The Role of Direct Mail in Your Company's Marketing

Posted by Brenda Morgan on Thu, Feb 26, 2015 @ 13:02 PM
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Topics: Direct Mail, postage, USPS