Single Price for Commercial Letters up to 3.5 ounces, Adjusts FSS Pricing; Allows Extra Weight for Standard Flats
The Daily Word - WordTech Blog
If you've never used a USPS promotion, now might be the time to check it out! Two are approved with several more under review. We know the rules are confusing, and we can help you sort through them. Here are the links to the official promotions. Take a look and see if there is a program that will fit your needs. Registration is due soon!
The first thing that your direct mail needs to do is to get noticed in the mailbox. This can be a real challenge. Direct mail is a very effective tool when done correctly. Direct mail is not effective if recipients do not read it. You need to send mail to the people who will want it, so there is your list. You then need to design an appealing piece and you need to provide them with a good offer. So assuming that you are mailing to the right people, you now need a design to get noticed.
The reports that print media and direct mail marketing are dead, well, those reports are greatly exaggerated. In fact, the data suggests quite the opposite – there is in fact a resurgence in direct mail.