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In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value:No matter what someone’s demographic—age, income, sex, ethnicity—or use of the Internet and electronics, he has mail.
You need to reach customers, but where do you start? Traditional advertising can get expensive-- especially print advertisements. Did you know that you can target direct mail to your exact customer base?
It is hard to choose the right media as it pertains to fundraising. Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In fact, direct mail is more effective than email, social media, radio or TV. If you’re not including direct mail in your fundraising efforts, you may be missing out.
With all the aspects of a Direct Mail Campaign, we still consider the timing and the cost to be the two most important. If you don’t hit these targets head on, it could ruin your campaign and tarnish your business. There are a few ways to ensure that you mail at the right time and at the right price. Here are a few ways to make this happen:
I recently came across this article and realized that I had to share it. It is perfect for anyone who is developing marketing strategies for millennials. We are children of the digital age, but i also enjoy getting mail and that is not only becuase it is my job. Repeated studies have proven that millennials are a viable part of any direct mail marketing and must be included.
We really like DirectMarketingIQ and all their information. This one article is perfect for nonprofts. Thanks to Paul Bobnak for this wonderful information!
The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of your fundraising campaign.
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible. The goal is to raise as much money as possible to support your mission.