The Daily Word - WordTech Blog

Direct Mail Done Right

Posted by Brenda Morgan on Wed, Jan 25, 2017 @ 14:01 PM

In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value:

No matter what someone’s demographic—age, income, sex, ethnicity—or use of the Internet and electronics, he has mail.
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Topics: USPS, Nonprofit, direct mail marketing, postage increase

Building a Successful Direct Mail Campaign

Posted by Brenda Morgan on Thu, Jun 23, 2016 @ 12:06 PM

You need to reach customers, but where do you start?  Traditional advertising can get expensive-- especially print advertisements. Did you know that you can target direct mail to your exact customer base?

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Topics: Direct Mail, Nonprofit, direct mail company, direct mail philadelphia

A Donor's Response to Direct Mail

Posted by Brenda Morgan on Fri, May 6, 2016 @ 12:05 PM

It is hard to choose the right media as it pertains to fundraising.  Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In fact, direct mail is more effective than email, social media, radio or TV. If you’re not including direct mail in your fundraising efforts, you may be missing out.

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Topics: Direct Mail, direct mail company, Nonprofit, fundraising

8 Ways To Ensure A Seamless Direct Mail Campaign

Posted by Brenda Morgan on Wed, Nov 4, 2015 @ 13:11 PM

With all the aspects of a Direct Mail Campaign, we still consider the timing and the cost to be the two most important. If you don’t hit these targets head on, it could ruin your campaign and tarnish your business. There are a few ways to ensure that you mail at the right time and at the right price. Here are a few ways to make this happen:

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Topics: Direct Mail, USPS, Nonprofit, direct mail philadelphia

Direct Mail For Millennials

Posted by Brenda Morgan on Mon, Oct 12, 2015 @ 09:10 AM

I recently came across this article and realized that I had to share it. It is perfect for anyone who is developing marketing strategies for millennials.  We are children of the digital age, but i also enjoy getting mail and that is not only becuase it is my job.  Repeated studies have proven that millennials are a viable part of any direct mail marketing and must be included.

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Topics: Direct Mail, direct mail company, Nonprofit, variable data

3 Tips To Improve Your Direct Mail Order Form

Posted by Brenda Morgan on Fri, Sep 25, 2015 @ 10:09 AM

We really like DirectMarketingIQ and all their information. This one article is perfect for nonprofts. Thanks to Paul Bobnak for this wonderful information!

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Topics: Direct Mail, Nonprofit, direct mail philadelphia

Direct Mail Delivers Results

Posted by Brenda Morgan on Wed, Sep 23, 2015 @ 14:09 PM
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Topics: direct mail company, USPS, mail, Nonprofit, direct mail philadelphia

5 Tips For A Successful Direct Mail Campaign

Posted by Brenda Morgan on Thu, Aug 6, 2015 @ 11:08 AM

The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of your fundraising campaign.

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Topics: Direct Mail, Nonprofit, direct mail philadelphia

Direct Mail Best Practices For Fundraising

Posted by Brenda Morgan on Thu, Jul 16, 2015 @ 14:07 PM

Using direct mail for fundraising requires attention to detail and dedication.   To make your direct mail a success you will need to employ as many best practices as possible. The goal is to raise as much money as possible to support your mission.

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Topics: Direct Mail, Nonprofit, fundraising, direct mail philadelphia

Get our Guide - Direct Mail for Nonprofits

Posted by Brenda Morgan on Wed, May 27, 2015 @ 06:05 AM
Everything you need to know in one easy guide. This guide covers the following:
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Topics: Direct Mail, Nonprofit, fundraising