The Daily Word - WordTech Blog

Scrubbing your Mailing List

Posted by Brenda Morgan on Mon, Feb 19, 2018 @ 12:02 PM

brush-629657_640Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.

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Topics: mail list, direct mail philadelphia, mailing list, direct mail marketing, non-profit

How Not To Break The Law

Posted by Brenda Morgan on Tue, Nov 7, 2017 @ 13:11 PM

Did you know that you can’t send out raffle tickets via USPS?

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Topics: non-profit, raffle