The Daily Word - WordTech Blog

Informed Delivery Has Arrived

Posted by Brenda Morgan on Fri, Apr 14, 2017 @ 09:04 AM

In one stand-up routine, Jerry Seinfeld said: “If I could talk to the post office, if I could say to them, if you really want to be helpful to us, just open the letters, read them and email us what it says!  Well, it wont be doing that, but starting today they are doing something extraordinary.

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Topics: Direct Mail, marketing, direct mail philadelphia

Your 2017 Marketing Budget

Posted by Brenda Morgan on Wed, Dec 21, 2016 @ 12:12 PM

Now that 2016  has nearly ended, you need to make some important decisions about your 2017 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge, but one area no business can afford to overlook is direct mail services.

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Topics: Direct Mail, marketing, direct mail company

2017 USPS Holiday Closures

Posted by Brenda Morgan on Wed, Dec 14, 2016 @ 14:12 PM

Here is a list of the 2017 USPS holiday closure dates.  Post offices will be closed and there will be no mail delivery on these dates.

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Topics: USPS, marketing, Direct Mail, direct mail company, direct mail philadelphia

Thinking Ahead To Your 2017 Marketing Budget

Posted by Brenda Morgan on Wed, Oct 12, 2016 @ 13:10 PM

As 2016 rolls to an end, you need to make some important decisions about your 2017 marketing budget.

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Topics: marketing, Direct Mail, Small Business, direct mail philadelphia

Breaking Down Your Marketing Budget for 2016

Posted by Brenda Morgan on Tue, Jan 5, 2016 @ 13:01 PM

Now that 2015 has ended, you need to make some important decisions about your 2016 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge, but one area no business can afford to overlook is direct mail services.

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Topics: Direct Mail, USPS, marketing, direct mail philadelphia

Holiday Marketing Starts Now!

Posted by Brenda Morgan on Mon, Sep 14, 2015 @ 12:09 PM

It’s that time of the year again! Well, not for everyone but it certainly is for the marketer. Forget decking the halls and running over grandma. It is the time to prepare for your holiday mailer. A good rule of thumb – you want it printed and ready to send by Halloween. This is after all, the largest retail season of the year and one that you don’t want to miss. Think that you are not a good candidate for direct mail? Think again! Consider the end-of-year more than just thanking the customer and wishing them a good holiday. This is a perfect place to both create and nurture life-long customers. Finish your year with an increase in sales- by offering a sale item or a discount on a future service.

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Topics: marketing, direct mail philadelphia, holiday

How To Use Direct Mail Effectively

Posted by Brenda Morgan on Wed, Sep 2, 2015 @ 14:09 PM

You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want to deal with so you put it aside. A week later you decide to dive into the pile and sort through it all. There’s an advertisement for pool-closing service and one for snow plowing- two things you might need. But the rest of it is going into the circular file.

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Topics: Direct Mail, marketing, direct mail philadelphia

4 Reasons To Choose Direct Mail

Posted by Brenda Morgan on Fri, Aug 7, 2015 @ 09:08 AM

One of our Techies brought this article to my attention and I thought it was Supercalifragilisticexpialidotious!  Thanks to our friends at Business 2 Community here are just 4 of reasons to choose postcard marketing over email marketing.

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Topics: Direct Mail, marketing, direct mail philadelphia

Using Direct Mail to Drive Traffic Online

Posted by Brenda Morgan on Mon, Apr 20, 2015 @ 10:04 AM

Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its colossal status as a leader in technology, Google still embraces strategic mailing for some of its ad campaigns. If it works for a technology leader like Google, imagine what optimizing your direct mail marketing strategy can do for you!

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Topics: Direct Mail, direct mail marketing, marketing

WordTech Turns 35!

Posted by Brenda Morgan on Wed, Apr 1, 2015 @ 10:04 AM

Top 20 Things That Happened In 1980

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Topics: Direct Mail, marketing, direct mail solutions