The Daily Word - WordTech Blog

The Most Affordable Way to Send Direct Mail

Posted by Brenda Morgan on Fri, May 4, 2018 @ 10:05 AM

The Most Affordable Way to Send Direct Mail

Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.

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Topics: EDDM, mailing list, direct mail vendor, USPS

Scrubbing your Mailing List

Posted by Brenda Morgan on Mon, Feb 19, 2018 @ 12:02 PM

brush-629657_640Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.

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Topics: mail list, direct mail philadelphia, mailing list, direct mail marketing, non-profit

One Of Your Most Valuable Assets - Your Mailing List

Posted by Brenda Morgan on Mon, Jun 13, 2016 @ 10:06 AM

Your mailing list is a valuable asset.  Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in printing, mailing and postage costs as you are not paying to print and mail to an undeliverable address.

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Topics: Direct Mail, direct mail company, mailing list

Postcards Pack A Punch

Posted by Brenda Morgan on Mon, Apr 4, 2016 @ 14:04 PM

One of the most powerful marketing channels is use of a direct mail postcard to promote your business.  Direct mail postcards are an affordable form of marketing that allows you to promote your business to a large number of people without a major expense that other forms of advertising and marketing tend to have. One of the best aspects of postcards is their ability to gain new customers, while encouraging your current customers to return for more.   

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Topics: Direct Mail, direct mail company, mailing list, direct mail philadelphia

Purchasing a Direct Mail List

Posted by Brenda Morgan on Thu, Mar 17, 2016 @ 13:03 PM

Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing list can make or break the results you receive.  Keep in mind; the overall goal is profile the best customers.  Here are a few important first steps to help you achieve that.

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Topics: Direct Mail, mail, mailing list, fundraising, direct mail philadelphia

How to Compile a Qualified Mailing List

Posted by Brenda Morgan on Wed, Aug 19, 2015 @ 15:08 PM

Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.

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Topics: Direct Mail, mail, mailing list

The Benefits of Maintaining a Clean Mailing List

Posted by Brenda Morgan on Tue, Jul 28, 2015 @ 09:07 AM

Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a significant amount of data with bad addresses. The United States Postal Service (USPS) estimates that around 8% of all mail is undeliverable because of incorrect addresses.

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Topics: Direct Mail, mailing list, ncoa, cass

Cleaning Your Mailing Lists

Posted by Brenda Morgan on Mon, Jul 6, 2015 @ 14:07 PM

Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in printing, mailing and postage costs as you are not paying to print and mail to an undeliverable address.

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Topics: Direct Mail, direct mail campaign, mailing list, database

How To Increase Your Direct Mailing Campaign Success

Posted by Brenda Morgan on Mon, May 11, 2015 @ 13:05 PM

Unfortunately, too many new investors believe that the success of a direct mail campaign is based solely on its initiation. In other words, just conducting a direct mail campaign is not enough to guarantee success. What they don’t realize is that executing a successful direct mailing piece is much more time consuming and difficult than they could have imagined. This is not to say that they can’t work, but it takes much more than just stuffing a letter in an envelope and waiting for the phone to ring. To get the most out of your mailing, there are many different steps that must be followed:

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Topics: Direct Mail, direct mail campaign, mailing list

Creating a Powerful Direct Mail Campaign

Posted by Brenda Morgan on Fri, May 1, 2015 @ 14:05 PM

For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and services or advertising an exclusive campaign discount, a direct mail campaign offers one-to-one contact with potential customers and – done right – can result in some pretty impressive conversion rates.

Plan ahead

When it comes to direct mail, it pays to plan ahead. The needs and wants of your customers vary throughout the year and you’ll achieve a bigger response rate if you connect with their immediate requirements. Planning ahead also gives you more time to plan the look and feel of your campaign with your design and content team.

For example, if you’re a beauty business, there’s not much point in offering a spray tan discount in the middle of winter. But a skin rejuvenating facial or a January pamper and products discount might be much better received. If you’re a handyman, theme your campaigns with the seasonal needs of your customers, offering a discount on your most relevant services.

Keep it simple

If you’re mailing out a postcard or flyer space will be limited. Less is definitely more for a direct mail campaign; in fact trying to oversell a product can often have the opposite effect. Your mailing should communicate what is necessary, nothing more. A great headline, a brief explanation of your news, services or offer, a client quote to boost credibility and contact details are often all you need.

Consider your branding

Online or off, your brand should always be at the centre of your communications. A direct mail campaign should be eye-catching – it needs to stand out in a crowded post box – but the design should always reflect your wider brand strategy.

Include a sample

Are you an online only business? Selling products over the Internet can be challenging as consumers are often unable to touch and feel the product before buying. A direct mail campaign provides you with the opportunity to get your product right into the customer’s hands.

Think green

Many consumers are now conscious of environmental issues. Most people recycle and they expect companies they do business with to take a responsible view on how their day-to-day business affects the world around them. Developing an eye-catching flyer that is also environmentally friendly could boost your campaign conversion rate.

Consider your campaign an investment

Investing in high quality design will appeal to consumers’ belief that they are buying something of value. Remember, your campaign represents your brand and business, so if the perceived value is low based on how the communication looks, consumers are unlikely to make a purchase.

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Topics: Direct Mail, direct mail campaign, mailing list