The Daily Word - WordTech Blog

Move Update Changes - March 2018

Posted by Brenda Morgan on Mon, Mar 5, 2018 @ 14:03 PM

This article originally appeared in the January/February, 2018 issue of Mailing Systems Technology.

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Topics: mail list, direct mail philadelphia

Scrubbing your Mailing List

Posted by Brenda Morgan on Mon, Feb 19, 2018 @ 12:02 PM

brush-629657_640Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.

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Topics: mail list, direct mail philadelphia, mailing list, direct mail marketing, non-profit

Targeting the Best Customers

Posted by Brenda Morgan on Fri, Apr 7, 2017 @ 13:04 PM

Here are some simple direct mail marketing ideas that will help simplifygetting the perfect customer.

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Topics: Direct Mail, mail list, target