The Daily Word - WordTech Blog

Voice your comments on upcoming price changes!

Posted by Brenda Morgan on Mon, Feb 23, 2015 @ 12:02 PM

United States Postal Alert - 2/23/2015

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Topics: Direct Mail, Direct Mail, direct mail service, mail, direct mail solutions, Nonprofit, Small Business, mail house

5 ways to lower the costs of Direct Mail Services

Posted by Ben Ohanesian on Thu, Jan 17, 2013 @ 09:01 AM

Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to ensure a reasonable return on investment. Spending thousands of dollars on a marketing campaign that only generates a few customers does not give you a lot of room to maneuver. Cutting back on the number of mailings you send also cuts back on the number of responses you receive, making it a problematic choice. Instead, implement a these 5 simple strategies and cut costs, without cutting your customer conversions.

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Topics: Direct Mail, direct mail services, direct mail campaign, direct mail marketing, direct mail vendor, mail house