United States Postal Alert - 2/23/2015
The Daily Word - WordTech Blog
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to ensure a reasonable return on investment. Spending thousands of dollars on a marketing campaign that only generates a few customers does not give you a lot of room to maneuver. Cutting back on the number of mailings you send also cuts back on the number of responses you receive, making it a problematic choice. Instead, implement a these 5 simple strategies and cut costs, without cutting your customer conversions.