The Daily Word - WordTech Blog

The Most Affordable Way to Send Direct Mail

Posted by Brenda Morgan on Fri, May 4, 2018 @ 10:05 AM

The Most Affordable Way to Send Direct Mail

Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.

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Topics: EDDM, mailing list, direct mail vendor, USPS

Every Door Direct Mail

Posted by Brenda Morgan on Tue, Sep 27, 2016 @ 11:09 AM

The United States Postal Service offers a useful tool to many marketers. It’s called Every Door Direct Mail (or EDDM for short). It’s kind of exactly what it sounds like: The USPS will send a certain piece of mail to every door (or residence) in a specified mailing region or ZIP code at a low postage rate. It seems like this strategy might be an excellent deal, and in many cases it is. But as with any marketing tactic, EDDM has its pros and cons.

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Topics: EDDM, USPS, Direct Mail, direct mail philadelphia

USPS EDDM vs. Targeted Direct Mail - Who WIns?

Posted by Brenda Morgan on Thu, Jul 23, 2015 @ 09:07 AM

Both have pros and cons but a clear winner will emerge...

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Topics: Direct Mail, USPS, EDDM

Using Every Door Direct Mail

Posted by Brenda Morgan on Mon, Jun 1, 2015 @ 11:06 AM

Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it can be confusing on how and where to start. Here we answer some of the most frequently asked questions about EDDM.

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Topics: Direct Mail, EDDM