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The Daily Word - WordTech Blog
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile usage among consumers, it’s being taken to another level. The rise of the internet has lead to the inference that direct mail can no longer exist under these current conditions; that digital platforms are the only effective means of reaching an audience and forcing the question of direct mail or digital.If you’re part of the crowd posing these two mediums against each other, you’re part of the crowd that doesn’t understand the power you have at your disposal. Instead, you need to ask the right question: how can I combine these mediums to develop the most comprehensive marketing campaign possible?
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out.Another benefit of direct mail is the repeat exposure it can bring. Remember that prospects usually need to be exposed to a product six to eight times before they buy. When you reach out with a mail campaign, you’ve checked one of those exposures off the list! From sales letters and fliers to product samples and postcards, getting attention from inside a mailbox is easier and more affordable than ever.