In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
The Daily Word - WordTech Blog
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile usage among consumers, it’s being taken to another level. The rise of the internet has lead to the inference that direct mail can no longer exist under these current conditions; that digital platforms are the only effective means of reaching an audience and forcing the question of direct mail or digital.If you’re part of the crowd posing these two mediums against each other, you’re part of the crowd that doesn’t understand the power you have at your disposal. Instead, you need to ask the right question: how can I combine these mediums to develop the most comprehensive marketing campaign possible?
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do to stand out.Another benefit of direct mail is the repeat exposure it can bring. Remember that prospects usually need to be exposed to a product six to eight times before they buy. When you reach out with a mail campaign, you’ve checked one of those exposures off the list! From sales letters and fliers to product samples and postcards, getting attention from inside a mailbox is easier and more affordable than ever.
United States Postal Alert - 2/23/2015
Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.
Don’t believe us? Here are some stats on direct mail.
• 92% of young shoppers prefer direct mail for making purchasing decisions
• 56% of customers find print marketing to be the most trustworthy type of marketing
• 40% of consumers try new businesses after receiving direct mail.
• 48% of people retain direct mail for future reference.
Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.
So, want some tips on how to master direct mail?
• Use graphics and color
• Put a headline on the envelope
• Use odd shapes and lumpy mail to get attention
• Include your website/phone information
• Keep paragraphs short
• Personalize as much as possible
• Print in large quantities to take advantage of cheaper prices
• Have someone else review and proofread your copy
• Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)
Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf