It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines:
The Daily Word - WordTech Blog
Do friends and relatives still send your holiday card by mail? Or do they instead dash off an email, or post a message on Facebook to everyone at once?
As the world becomes digital, postal direct mail shines, both for novelty and without the digital pitfalls
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of mobile usage among consumers, it’s being taken to another level. The rise of the internet has lead to the inference that direct mail can no longer exist under these current conditions; that digital platforms are the only effective means of reaching an audience and forcing the question of direct mail or digital.If you’re part of the crowd posing these two mediums against each other, you’re part of the crowd that doesn’t understand the power you have at your disposal. Instead, you need to ask the right question: how can I combine these mediums to develop the most comprehensive marketing campaign possible?
Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.
Don’t believe us? Here are some stats on direct mail.
• 92% of young shoppers prefer direct mail for making purchasing decisions
• 56% of customers find print marketing to be the most trustworthy type of marketing
• 40% of consumers try new businesses after receiving direct mail.
• 48% of people retain direct mail for future reference.
Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.
So, want some tips on how to master direct mail?
• Use graphics and color
• Put a headline on the envelope
• Use odd shapes and lumpy mail to get attention
• Include your website/phone information
• Keep paragraphs short
• Personalize as much as possible
• Print in large quantities to take advantage of cheaper prices
• Have someone else review and proofread your copy
• Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)
Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
Whether you're a marketing novice or a seasoned veteran - you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true for direct mail marketing. The idea being the more often you send your message to the same list of consumers, the more real estate you take up in the consumers mind, creating a higher percentage of response rates when your product or service becomes a need or want. This is direct marketing 101!
Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social media and the Internet offer new marketing avenues, but traditional methods still reign supreme for most businesses. In a time when businesses consistently cut their direct mail company budgets, studies show they may be making a big mistake. Marketing professionals perceive direct mail campaigns as dated and less successful than in the past. This perception leads companies to invest in areas with lower returns. Direct Mail still offers top return on investment (ROI) when utilized properly. Below are the facts about mailing and its continued success as a top marketing method.
As exciting as digital marketing options are, they should not replace direct mail services in your advertising campaign. Direct mail takes more work to create a great campaign, but it is worth the effort. Your conversion rates on any direct mail campaign will reflect the effort you put in. These six simple tips will help you plan and implement a great direct mail campaign, regardless of your budget.
- Better conversion numbers. Yes, direct mail response rates are lower than they were a decade ago, but so are conversion numbers for email. Spamming tactics, an increasing number of online scams and a fear of hackers creates concern among the consumer marketplace. Many industries show email open rates in the double digits, but conversions remain at a disappointing 0.12 percent, while direct mail services produce conversion numbers at an average of 3.4 percent.
- Guaranteed delivery. An email can be filtered directly into a spam folder without the recipient ever seeing it. Mail must be handled by an actual person. Plus, many email recipients never even open a marketing email, but postcard mailings convey information in just a quick glance.
- Less competition. Advertising overload is more than a possibility when marketing to the online consumer, it is a fact. Virtually every webpage incorporates banner advertisements, in text links or disruptive pop-ups. Smart phones and apps use advertisements to support their development costs. Ads bombard the average consumer from all directions when they connect digitally. Look at your email box one morning, and figure out the ratio of marketing emails to personal or informational; it might shock you. Direct mail services send out many different advertisements, but the average household only receives a few marketing pieces each day. Compared to the dozens of emails, lower competition means that your mailing is more likely to be read.
- Gives customers something they can hold in their hand. An email lets you send out an offer to get a free sample, but with direct mail you just send a sample out directly. Cleaning supplies, makeup companies and many other industries have discovered the benefit of giving customers a small sample to whet their appetites. Direct mail is the only way to send out samples to a large group of leads.
- More personal for better brand building. Repeat customers turn into brand advocates when they perceive your brand as having the best product, and when they have an emotional connection to your company. Email, even when personalized often comes across as sterile, but a letter or card feels more personal. Consumers want an email that sums things up in just a few words, but a letter can offer lots of information. The more personalized format offered by direct mail services builds customer relationships.
Email has its place in any multi-channel marketing campaign, but direct mail should still be your go to method for turning leads into customers and customers into advocates. Higher conversions, more versatile products, less competition and guaranteed delivery make direct mail services on of the top marketing channels in today's over crowded advertising environment.