It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines:
The Daily Word - WordTech Blog
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.
I woke up today the world was still here. So it must be true, it has happened. USPS has actually lowered their rates! Rates will fall by an average of 1 to 2 cents per piece. These will reduce most mailing service products due to an exident surcharge being removed.
Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost in electronic communications. However, your direct mail should be relevant and targeted, with the focus on only mailing to those who are likely to buy what you sell.
United States Postal Alert - 2/23/2015
Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan about how much junk email they receive. The switch from direct mail to email happened when the Internet came to town, offering lower costs and a seemingly more effective marketing strategy. But, this year, there are signs that direct mail is making a comeback.
Don’t believe us? Here are some stats on direct mail.
• 92% of young shoppers prefer direct mail for making purchasing decisions
• 56% of customers find print marketing to be the most trustworthy type of marketing
• 40% of consumers try new businesses after receiving direct mail.
• 48% of people retain direct mail for future reference.
Today, the key to effective marketing is personalization, and direct mail is the perfect medium for that. Personalized product suggestions and advertisements makes people feel special. Think about how you feel when you receive an email versus a letter in the mail. You know that the sender took the time to write the letter, stuff it in an envelope, put a stamp on it and mail it. People recognize the effort that goes into a direct mailing, even if only on a subconscious level, and they’ve become more receptive to it. All it takes to email is the click of a button. It’s clearly not as warm as a piece of direct mail in your mailbox.
So, want some tips on how to master direct mail?
• Use graphics and color
• Put a headline on the envelope
• Use odd shapes and lumpy mail to get attention
• Include your website/phone information
• Keep paragraphs short
• Personalize as much as possible
• Print in large quantities to take advantage of cheaper prices
• Have someone else review and proofread your copy
• Outsource things you don’t do – printing, design, mail prep (HELLO, we do that!)
Cut through the clutter of email, and get your target’s attention with direct mail. Many of your future-customers will be glad you did.,,and so will you. - See more at: http://www.lorrainegregorycorp.com/blog/revival_of_direct_mail/N93#sthash.DNdq4HbW.dpuf
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail service vendors and direct marketers across the nation. The shift toward email, social media, and mobile communication has produced concern over the future of the USPS...but as the following stats will show, direct mail is still a force in the USA.