It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines:
The Daily Word - WordTech Blog
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced "Odorama" version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained ten numbered spots that were scratched when that number flashed in the bottom right corner of the screen.
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.
This article originally appeared in the January/February, 2018 issue of Mailing Systems Technology.
Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.
What is Direct Mail Marketing?
Direct mail makes use of the United States Postal Service to send a message to customers in order to prompt an immediate response.
We are getting the holiday started a bit early, in hopes of catching a few of you from falling into that candy cane gift yet again. We have noticed again and again, that the best ROI from marketing comes from those that prepare early.