The Daily Word - WordTech Blog

Forget Smell-O-Vision--Send it with a Scratch and Sniff Stamp!

Posted by Brenda Morgan on Tue, May 22, 2018 @ 14:05 PM

I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced "Odorama" version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained ten numbered spots that were scratched when that number flashed in the bottom right corner of the screen. 

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Topics: direct mail philadelphia, direct mail vendor, direct mail company

Congratulations Ben - A Rising Star

Posted by Brenda Morgan on Fri, Apr 28, 2017 @ 12:04 PM

Congratulations to our very own Ben Ohanesian who is being recognized as the Rising Star by Graphic Arts Association. Neographics – The Power of Print – is one of the nation’s largest regional graphic communications contests in which graphic arts, packaging, converting, design and publishing excellence is selected and showcased. Neographics is a contest dedicated to recognizing and rewarding the quality and service that is provided by the graphic communications, packaging and converting industries to their worldwide customers.

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Topics: Direct Mail, direct mail philadelphia, direct mail company

Tips for Having Great Copy

Posted by Brenda Morgan on Mon, Mar 27, 2017 @ 13:03 PM

What is good copy? What is bad copy? And how do you tell the difference?

One of the things I learned was some great tips for how they review the copy they receive from writers to help make the copy they receive even better.
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Topics: direct mail company, direct mail philadelphia, Direct Mail

Your 2017 Marketing Budget

Posted by Brenda Morgan on Wed, Dec 21, 2016 @ 12:12 PM

Now that 2016  has nearly ended, you need to make some important decisions about your 2017 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a challenge, but one area no business can afford to overlook is direct mail services.

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Topics: Direct Mail, marketing, direct mail company

2017 USPS Holiday Closures

Posted by Brenda Morgan on Wed, Dec 14, 2016 @ 14:12 PM

Here is a list of the 2017 USPS holiday closure dates.  Post offices will be closed and there will be no mail delivery on these dates.

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Topics: USPS, marketing, Direct Mail, direct mail company, direct mail philadelphia

USPS Announces Proposed Price Changes for 2017

Posted by Brenda Morgan on Mon, Oct 24, 2016 @ 10:10 AM

The Postal Service has announced price changes to take effect next year, after the end of the holiday season.

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Topics: USPS, price increase, direct mail company, direct mail philadelphia

Five Benefits of Direct Mail

Posted by Brenda Morgan on Thu, Oct 20, 2016 @ 12:10 PM

On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale at the grocery store, clip a few coupons or set aside the postcard for the art show they want to attend.

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Topics: Direct Mail, direct mail company, direct mail philadelphia

75,000 Packages!

Posted by Brenda Morgan on Thu, Sep 15, 2016 @ 14:09 PM

We were tasked with labeling 75,000 packages for a large retailer.  Wow, it was a big project!  Here are a few shots that we wanted to share with you.

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Topics: USPS, packages, Direct Mail, direct mail company, direct mail philadelphia, priority

Building a Successful Direct Mail Campaign

Posted by Brenda Morgan on Thu, Jun 23, 2016 @ 12:06 PM

You need to reach customers, but where do you start?  Traditional advertising can get expensive-- especially print advertisements. Did you know that you can target direct mail to your exact customer base?

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Topics: Direct Mail, Nonprofit, direct mail company, direct mail philadelphia

One Of Your Most Valuable Assets - Your Mailing List

Posted by Brenda Morgan on Mon, Jun 13, 2016 @ 10:06 AM

Your mailing list is a valuable asset.  Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in printing, mailing and postage costs as you are not paying to print and mail to an undeliverable address.

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Topics: Direct Mail, direct mail company, mailing list