The Daily Word - WordTech Blog
What is Direct Mail Marketing?
Direct mail makes use of the United States Postal Service to send a message to customers in order to prompt an immediate response.
Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again and again. We hope you can use these in your next mailer with the same proven results!
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about the item to which it is attached.
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in printing, mailing and postage costs as you are not paying to print and mail to an undeliverable address.
While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways to counteract this expense. One of the most successful is to use a postcard.
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market. Then the next step is to create a direct mail piece with an enticing offer. Based on this offer, you can now measure and track the effectiveness of your mail. Use this information to focus your next direct mail piece and hone in your actual target customer.
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact with your customers. The result of a good direct mail campaign can prove to have a significant impact on your ROI.
Download our Mail Size Template with all the statistics to create your own mailpiece. In addition to the sizes for mail, It has tips for thickness, height and length, and address barcode location.