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The Daily Word - WordTech Blog
Postage rate increases have kicked in on Sunday, January 27th. With direct mail still playing a prominent role in the modern marketing mix, these upcoming changes are set to impact offline media across the board. Here are some of the key changes to be aware of:
Beginning March 1st a new United States Postal Service (USPS) Discount program lets all US-based direct mail companies qualify for up to 5% off their clients’ postage costs when they sign on to integrate their clients’ campaigns with Google ads using DirectMail2.0.DirectMail2.0, a white-label software available to US-based direct mail companies has been approved for two USPS postage discount programs for 2017. The software allows Direct Mail companies to automatically integrate phone call tracking (and even listen to recordings of those calls), mail delivery tracking, and online ads through the Google network, to their clients’ direct mail campaigns. The software comes ready-to-use and allows the direct mail company’s clients (businesses of all sizes) to log in and see results in real time.
With the introduction of Direct Mail 2.0®, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0®, here’s what you get: