In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
The Daily Word - WordTech Blog
The U.S. Postal Service is planning to raise virtually all rates a bit in January, apparently including a one-cent hike of the Forever Stamp, to 50 cents. And it’s also hoping it will soon get the power to implement larger rate hikes.
The USPS will raise rates for both market-dominant mail (such as First Class and Marketing Mail) and competitive mail (such as Priority Mail) on Jan. 21, 2018, postal officials told mailing-industry representatives this week.
The average rate increases for market-dominant classes are limited by an inflation-based cap, currently close to 2%. A postal official indicated that rates would rise from 1% to 3% for most market-dominant products, according to attendees at a meeting of the Mailers Technical Advisory Committee.
Postal officials didn’t spell out what any of the new rates would be. But a statement that the increase for letter mail would be about 2% almost certainly means that the price of the popular Forever Stamp for First Class letters will rise from 49 cents to 50 cents (a 2.04% hike).
The new rates for flat Marketing Mail and Periodicals would provide greater incentives to create efficient mailings, which is good news for catalogs and magazines that are co-mailed, as well as for printers that provide co-mail services. But it means higher-than-average rates for small publishers that don’t take advantage of such mail-consolidation programs.
The USPS is most likely to file the new rates with the Postal Regulatory Commission in October. As long as the PRC determines that the USPS proposal meets certain standards, such as not violating the price caps, the new rates will take effect without modification.
Next month, the PRC is slated to announce the results of its 10th anniversary review of the law that created the price cap. If it determines that the law’s system for regulating market-dominant rates is not meeting the law’s objectives, the PRC can modify or replace the system.
Postal officials argue that, because the system fails to meet the objective “to assure adequate revenues . . . to maintain financial stability,” the PRC should loosen or eliminate the price cap. But a significant PRC overhaul of the rate-making rules would probably lead to legal challenges that could delay implementation of any changes.
What is Direct Mail Marketing?
Direct mail makes use of the United States Postal Service to send a message to customers in order to prompt an immediate response.
Beginning March 1st a new United States Postal Service (USPS) Discount program lets all US-based direct mail companies qualify for up to 5% off their clients’ postage costs when they sign on to integrate their clients’ campaigns with Google ads using DirectMail2.0.DirectMail2.0, a white-label software available to US-based direct mail companies has been approved for two USPS postage discount programs for 2017. The software allows Direct Mail companies to automatically integrate phone call tracking (and even listen to recordings of those calls), mail delivery tracking, and online ads through the Google network, to their clients’ direct mail campaigns. The software comes ready-to-use and allows the direct mail company’s clients (businesses of all sizes) to log in and see results in real time.
We are getting the holiday started a bit early, in hopes of catching a few of you from falling into that candy cane gift yet again. We have noticed again and again, that the best ROI from marketing comes from those that prepare early.
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot Swiss Army Knife that handles a knife’s job, and all kinds of other jobs – without you needing to lift a finger.
Creating a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail it to everyone in the neighborhood and wait for the cash to come in, right? Wrong! The truth is successful direct mail campaigns are conducted very strategically and consistently over long periods of time. Before stamping and sending, agents must first take into account different variables and decide how to best maximize resources. Covering bases ahead of time will not only save time and money, but future headaches.
Congratulations to our very own Ben Ohanesian who is being recognized as the Rising Star by Graphic Arts Association. Neographics – The Power of Print – is one of the nation’s largest regional graphic communications contests in which graphic arts, packaging, converting, design and publishing excellence is selected and showcased. Neographics is a contest dedicated to recognizing and rewarding the quality and service that is provided by the graphic communications, packaging and converting industries to their worldwide customers.