Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing wrong. It doesn’t help, for example, to be sending out a mailing in mid-December promoting special offers for Christmas! That’s just way too late, but often it happens because the planning process underestimates how long it takes to put the campaign together and pull it off.
The Daily Word - WordTech Blog
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct mail services...doesn't it seem that the deadline is always on top of us? In Direct Mail, we are usually the last vendor to touch a printed advertisement, before it hits the post office, and makes its way thru the postal system and ultimately to the consumer. We know all about deadlines. In fact, in our business, it's not uncommon to receive a job at the plant the same day it's supposed to be in the mail! Talk about up against a deadline!