The Daily Word - WordTech Blog

Cleaning Your Mailing Lists

Posted by Brenda Morgan on Mon, Jul 6, 2015 @ 14:07 PM

Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in printing, mailing and postage costs as you are not paying to print and mail to an undeliverable address.

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Topics: Direct Mail, direct mail campaign, mailing list, database

5 ways that DATA can make your direct mail marketing even better!

Posted by Ben Ohanesian on Thu, May 23, 2013 @ 10:05 AM

In today's marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it's no different. Many businesses need to reduce their costs, while increasing their response rate (ROI). Manipulating your database is key to pulling off this double play! Here are 5 ways you can achieve this for your business:

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Topics: Direct Mail, direct mail campaign, direct mail marketing, marketing, data, database