The Daily Word - WordTech Blog

What is variable data print?

Posted by Brenda Morgan on Fri, May 29, 2015 @ 08:05 AM

Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to our clients.  Let’s talk about one of those print terms, and go over what it can be used for: variable data print.

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Topics: Direct Mail, variable data, data

Have You Cleaned Your List Lately?

Posted by Brenda Morgan on Thu, May 28, 2015 @ 06:05 AM

Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the wrong person) is money down the drain because the postage has already been paid and there is no hope of gaining a sale and recouping that loss. These professionals periodically go through and purge bad addresses from their database and also utilize programs by the United States Postal Service to help with the deliverability of their mail for Bulk Rate postal classification. However, if you are not yet a seasoned marketing professional, here are two such programs to help you through your next campaign:

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Topics: Direct Mail, data

More Reasons Ever to Clean Your Lists

Posted by Brenda Morgan on Tue, Apr 21, 2015 @ 13:04 PM

This article highlights the importance of keeping clean data lists and update prospect lists.   The cost of wasted printing and postage costs could adversely affect your ROI.

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Topics: direct mail campaign, direct mail solutions, data

5 ways that DATA can make your direct mail marketing even better!

Posted by Ben Ohanesian on Thu, May 23, 2013 @ 10:05 AM

In today's marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it's no different. Many businesses need to reduce their costs, while increasing their response rate (ROI). Manipulating your database is key to pulling off this double play! Here are 5 ways you can achieve this for your business:

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Topics: Direct Mail, direct mail campaign, direct mail marketing, marketing, data, database