The Daily Word - WordTech Blog

The Benefits of Maintaining a Clean Mailing List

Posted by Brenda Morgan on Tue, Jul 28, 2015 @ 09:07 AM

Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a significant amount of data with bad addresses. The United States Postal Service (USPS) estimates that around 8% of all mail is undeliverable because of incorrect addresses.

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Topics: Direct Mail, mailing list, ncoa, cass