The Daily Word - WordTech Blog

Brenda Morgan

Recent Posts

The Power of Print

Posted by Brenda Morgan on Fri, Mar 1, 2019 @ 13:03 PM

 


 

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Topics: direct mail vendor, direct mail solutions, Small Business, direct mail philadelphia, direct mail 2.0, non-profit

You Deserve to Attend This!

Posted by Brenda Morgan on Mon, Feb 25, 2019 @ 11:02 AM

Sponsored by The WordTech Group!

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Topics: direct mail marketing, Nonprofit, direct mail philadelphia, non-profit

Postal Promotions for 2019

Posted by Brenda Morgan on Wed, Feb 20, 2019 @ 09:02 AM

Postage rate increases have kicked in on Sunday, January 27th. With direct mail still playing a prominent role in the modern marketing mix, these upcoming changes are set to impact offline media across the board.  Here are some of the key changes to be aware of:

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Topics: direct mail philadelphia, promotions, direct mail 2.0, price change

Highlights of the 2019 USPS Pricing

Posted by Brenda Morgan on Tue, Jan 15, 2019 @ 14:01 PM

 On January 27, 2019, postage rates will increase for First Class Mail, Priority Mail Express (commercial and retail pricing), Priority Mail Express Flat Rate (commercial and retail pricing), Priority Mail Regional Rate (Commercial pricing), First Class Package Service (Commercial pricing), Parcel Select Ground (Commercial pricing), and Media Mail (Commercial pricing).

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Topics: direct mail service, direct mail marketing, postage rate increase, price change

Start Thinking About The Holidays!

Posted by Brenda Morgan on Tue, Oct 30, 2018 @ 14:10 PM

It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.

Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines: 
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Topics: direct mail services, direct mail service, USPS, variable data, direct mail philadelphia, holiday, priority

Flat-sized mailpieces and USPS

Posted by Brenda Morgan on Wed, Sep 19, 2018 @ 10:09 AM

The Postal Service wants to clear up a few misunderstandings about flat-sized mailpieces.

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Topics: direct mail service, printing, mail size, direct mail philadelphia

Direct Mail That Converts

Posted by Brenda Morgan on Fri, Aug 10, 2018 @ 12:08 PM

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct Mail, direct mail solutions, direct mail philadelphia

Forget Smell-O-Vision--Send it with a Scratch and Sniff Stamp!

Posted by Brenda Morgan on Tue, May 22, 2018 @ 14:05 PM

I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced "Odorama" version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained ten numbered spots that were scratched when that number flashed in the bottom right corner of the screen. 

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Topics: direct mail company, direct mail vendor, direct mail philadelphia

The Most Affordable Way to Send Direct Mail

Posted by Brenda Morgan on Fri, May 4, 2018 @ 10:05 AM

The Most Affordable Way to Send Direct Mail

Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.

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Topics: USPS, direct mail vendor, mailing list, EDDM

Secure Destruction from USPS® BlueEarth Initiative

Posted by Brenda Morgan on Mon, Mar 12, 2018 @ 11:03 AM

The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.

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Topics: direct mail service, direct mail marketing, direct mail solutions, direct mail philadelphia