While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways to counteract this expense. One of the most successful is to use a postcard.
Here are 5 reasons the postcard should be a part of your direct mail marketing campaign.
Start With An Idea
You can’t build an effective postcard if you don’t have an idea of what you want it to be about. What would you find to be most effective on a postcard? Working off that idea, create a call-to-action or an offer to place on the postcard. With such a small surface, you will have to utilize the space.
Designing the Copy
Less copy and images will be needed on a postcard. This will cut down on the time that you spend working on the card. You can even use variable data printing to create a unique and personalized offer for your customer. A great headline, a brief explanation of your news, services or offer, a client quote to boost credibility and contact details are often all you need.
More Affordable Postage Rates
The more you send the cheaper the rates will be. You might be able to send twice as many postcards for the same price of a larger mailing. That alone is an excellent reason to try a few postcard mailings!
Focus on Who You Are Mailing
By far the most important thing you can do to influence the success of your direct mail campaign is to spend time on your database. Is your list fresh? Have addresses been updated in the last 3 months? Do you think it would be better to rent or purchase a specifically focused list?
Postcards Are Immediately Seen
No envelope to open means your piece will be seen immediately. With no pages to turn the recipient with have the whole message right in their hands.
WordTech can help you with direct mail – from designing a postcard to mailing it. We can even take a look your list and see where you can save money. And every penny counts these days!