It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines:
The Daily Word - WordTech Blog
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced "Odorama" version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained ten numbered spots that were scratched when that number flashed in the bottom right corner of the screen.
The Most Affordable Way to Send Direct Mail
Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.
This article originally appeared in the January/February, 2018 issue of Mailing Systems Technology.
Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.
The U.S. Postal Service announced rate changes to its Shipping Services and Mailing Services products that will go into effect on January 21, 2018.