The Daily Word - WordTech Blog

Start Thinking About The Holidays!

Posted by Brenda Morgan on Tue, Oct 30, 2018 @ 14:10 PM

It is officially time to start thinking about the holidays as it applys to USPS. USPS is offering suggested mail-by dates for the 2018 holiday mailing and shipping season.

Customers who want their domestic holiday mail and packages to arrive by Dec. 25 should follow these recommended deadlines: 
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Topics: holiday, priority, direct mail philadelphia, variable data, direct mail services, direct mail service, USPS

Flat-sized mailpieces and USPS

Posted by Brenda Morgan on Wed, Sep 19, 2018 @ 10:09 AM

The Postal Service wants to clear up a few misunderstandings about flat-sized mailpieces.

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Topics: mail size, direct mail philadelphia, printing, direct mail service

Direct Mail That Converts

Posted by Brenda Morgan on Fri, Aug 10, 2018 @ 12:08 PM

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: direct mail philadelphia, direct mail solutions, Direct Mail

Forget Smell-O-Vision--Send it with a Scratch and Sniff Stamp!

Posted by Brenda Morgan on Tue, May 22, 2018 @ 14:05 PM

I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced "Odorama" version of his film, Polyester in 1982. Waters included scratch and sniff cards that the audience could use while watching the movie. Each card contained ten numbered spots that were scratched when that number flashed in the bottom right corner of the screen. 

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Topics: direct mail philadelphia, direct mail vendor, direct mail company

The Most Affordable Way to Send Direct Mail

Posted by Brenda Morgan on Fri, May 4, 2018 @ 10:05 AM

The Most Affordable Way to Send Direct Mail

Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it's a great way to reach more customers, increase revenue, while still keeping costs down.

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Topics: EDDM, mailing list, direct mail vendor, USPS

Secure Destruction from USPS® BlueEarth Initiative

Posted by Brenda Morgan on Mon, Mar 12, 2018 @ 11:03 AM

The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First Class Mail that is undeliverable, automatically intercepted and destroyed securely at a postal facility, without an additional charge to mailers.

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Topics: direct mail philadelphia, direct mail solutions, direct mail marketing, direct mail service

Move Update Changes - March 2018

Posted by Brenda Morgan on Mon, Mar 5, 2018 @ 14:03 PM

This article originally appeared in the January/February, 2018 issue of Mailing Systems Technology.

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Topics: mail list, direct mail philadelphia

Scrubbing your Mailing List

Posted by Brenda Morgan on Mon, Feb 19, 2018 @ 12:02 PM

brush-629657_640Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should be able to respond to these questions, especially before you send out another mailer. Don’t be in such a rush to promote a new product; always think about the segment that responded last time. Many marketers neglect the most important step of direct mail marketing: refining their mailing list.

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Topics: mail list, direct mail philadelphia, mailing list, direct mail marketing, non-profit

USPS® Announces Mailing Services Rate Changes for January 2018

Posted by Brenda Morgan on Thu, Jan 4, 2018 @ 09:01 AM

The U.S. Postal Service announced rate changes to its Shipping Services and Mailing Services products that will go into effect on January 21, 2018.

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Topics: price change, USPS

Direct Mail Is A Winner

Posted by Brenda Morgan on Mon, Dec 4, 2017 @ 09:12 AM
Is direct mail dead? Old fashioned? Tired and past its best in an interactive age? The answer is a simple no.
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Topics: Direct Mail, direct mail campaign, direct mail vendor